7 Methods to make your home page more useable for customers
Examine the analytics of home page of many websites and you’ll see comparatively high bounce rates. The bounce rate is the percentage of people that visit a home page and leave it after only viewing the current page.
So here are 7 paths to make your home page more usable for visitors which will give the business catalyst for your company.
Obviously explain what you and who the internet site is for
Never take it for granted that folks will understand what your company or product is all about. Many entrepreneurs assume their customers have the same level of data as they do about their products. So it’s crucial to get into the mind of your potential consumer and see your product from their perspective.
No Flash, use JQuery
With folks now accessing the Web from all sorts of different devices, it is important that you’re utilising the right technology to display your home page content. Technologies like Adobe Flash aren’t viewable on most Apple devices such as an iPhone, iPad or iPod. So think about employing JQuery which can produce the same dramatic and engaging efforts but which are way more easy to use in any browser.
Telephone Number in top right hand corner
Often folk just need your company phone number. If so , give it to them prominently shown on the home page. Actually if you have got a mobile website, ensure that it turns on the call function on cell-phones when people click your phone number.
Show the items in the basket in the corner of the screen
For online shop owners, consider showing an outline and the number of items in a users basket in an outstanding place on your internet site. Also try to keep these items in the basket should a purchaser abandon your site but come back at later on to purchase.
Have navigation on top or left
The 2 most vital places to situate the navigation of an internet site is horizontally across the top of the website or vertically down the left hand side. Provide clear categories or sections that will make it easy for folk to find what they are hunting for.
Put contact us on the right
Place a link to making contact with you somewhere on the right hand side of your website. Maybe make the contact link a different colour than other elements to make it stand out obviously.
Logo links back to your home page
Always make sure your brand throughout the website links back to your home page. Not every one likes to hit the back button ten times so they can return to the start of your site.
Make a search box prominent
Place a search box on your website if you have a enormous number of pages such as an info web site or if you sell a large amount of products. This will make it less complicated for folks to find what they are searching for and is the ultimate usability solution.
Molly Jamieson writes for Adobe Business Catalyst partner Platonik. They have examples of online stores built using Adobe Business Catalyst.