Why an internet site can destroy a brand

To build a domain is one of the main things that a company must develop in its web marketing plan. Their public image, the door to the world, is opening to visitors, clients and customers through the World Wide Web.

So , when developing a website and a SEO strategy, the owner of the company, the selling director or the communication responsible should have some clear ideas about what's what they’re looking for.

Brand method

First, promoting director should think that an internet site is one of the main inversions that a company should do. That seems that everything must be correct and changed to the brand company standards. A hideous designed internet site can destroy the brand image offline and this can be a serious problem.

Second, it’s obligatory that brand colors, typography and other elements respond to a unified policy. It isn't an excellent idea to develop a different color methodology online and offline because that kind of actions will annoy and confuse the visitor.

Colors and their importance

It has been showed that colors have a vital part in visitors ‘ actions. A site must have the brand ones but also others that will be adapted to the kind of visitors we'll have. If colors aren't the rigt ones, the visitor won't convert into consumer and clients will nor convert into clients.

A bad selection of our website colors can ruin our inversion and give a negative sensation to our visitors, so professional steerage is very commended when a company is going to develop a presence in the web or in social networks

Some small tips

It is said that if internet sites have a contact number in the top right of each page and a little contact form to each page where it is wanted to capture a website conversion, leads from web site visitors could go up by at least five times.

Abel Pardo Fernandez is CEO of Aigen Digital Marketing and Professor of Posicionamiento en Buscadores at the University of Leon