Some definitions about Marketing in Internet
When we are developing techniques in the net, like SEO or SEM, occasionally we forget some concepts or we change them, using words that aren't the right ones and giving different sense to others. Here we're going to explain some definitions you can find about Internet terminology and some definitions that may be found all round the net.
Digital Marketing
Digital promoting was outlined as the utilisation of digital sources primarily based on electronic signal like web, digital display advertising or other digital media like TV or mobile phones for the advertising of brands or products to consumers. Here we are able to find two methods, pull (the customer searches for for the product) and push, where the marketeer promotes actively the product.
Internet Marketing
Internet marketing can be outlined as the promotion of products, ideas, or personal goods utilising the tools that are supplied by Internet. So that the difference is that digital marketing isn't just Internet promotion, but all of the other digital systems and in the last years, mobile telefone as one of the key instruments for developing selling actions.
Web based promoting, web promoting or online promoting are typically accepted as synonyms of web marketing, and we refer this concept when we talk about it.
SEO – SEM
Search engine optimization, are the activities we do for making our web site attractive to web searchers like Bing, getting an natural placement in search results page that are showed to the customer.
Incidentally, SEM, or Search Engine Marketing attempt to promote our net pages in the search engines with all the probabilities that the search engine give to us, like paid placement, banners, S.E.O, context inclusion and all what we can do. It's crucial to note that one of these techniques is Pay per Click (PAY-PER-CLICK), a technic that is utilised also in other contexts, like social media.
Abel Pardo is CEO of Aigen Digital Marketing and Professor of Marketing Digital at the University of Leon