Celebrity Chefs and Online Marketing
The Cooking Channel and Food Network are major television channels which have helped add to the ongoing fascination with celebrity chefs. For many years, the main chef that everyone knew anything about food was Julia Child. But with the rise of the celebrity chef has come the predictable marketing blitz. Many celebrity chefs use online marketing to promote themselves. They engage in judicious web marketing to help promote their personal brands.
A celebrity chef like Bobby Flay has a slew of television programs out there. From The Next Food Network Star to Throw down!, Bobby Flay has been extraordinarily successful on television. With his gourmet burger chain, Flay has made the most of his name, promoting his brands relentlessly on TV and online through his Facebook and especially Twitter. With over half a million fans and followers combined, Flay is certainly no stranger to the appeal of social media.
Other famous celebrity chefs like Paula Deen and Giada DeLaurentiis, who have several hundred thousand Twitter followers respectively, use social media to promote themselves. If they have new shows premiering on TV, they can Tweet to their fans about it. When Geoffrey Zakarian was a participant on Next Iron Chef, it was a boon to his restaurants when the people followed him on Twitter saw his restaurants’ names splashed across his profile.
Celebrity chefs often sell cookware and accessories with their personal branding. If one of them decided to launch a new line of professional cookware, they would be trying to make waves in a huge market, one which is highly competitive but that brings in billions of dollars every year. How likely could they get a piece of the pie? Online marketing most likely could help them get there. By a carefully orchestrated plan of attack, the chef most likely could take the social media world by storm.
Online marketing can assist people who are already famous. By helping to increase their Internet presence and capitalizing on a niche market, a good online marketing firm likely could help any celebrity chef. The celebrity chef already has a distinct flair for the public eye, and has to have that winning personality it takes to get to that career point. Couple that with a clever marketing firm and the sky is the limit.
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